Check ‘email marketing’ off your to -do list
You’ve heard it time and time again:
+ Your email list is your most valuable asset.
+ For every dollar spent on email marketing, you’re expected to make a $42+ ROI (which to be honest, is a really LOW expectation).
+ Emailing your list is like a lever you can pull any time you need a quick cash injection.
But the thing is…you’ve actually got to email your subscribers every week (at least!) if you want all of this to be your reality. Then you’ve got to get serious about your deliverability…
And sitting down every 7 days to come up with a witty story that seques into a valuable nurture opportunity and plants those know, like and trust seeds in your audience’s mind…
Welp, that falls by the wayside way more often than you know it should.
Or maybe you’re actually sending the emails but just going through the motions…and your engagement is reflecting that “meh” feeling you’ve got when you’re writing emails.
This is where my signature Nurture Formula comes in.
Instead of facing writer's block and frustration every time you try to come up with an email idea, I’ll take that entire load off for you.
I’ll write you drool-worthy emails, by combining a unique mix of storytelling (to keep your readers interested + looking forward to your emails) and proven sales copy techniques to prime them for purchase.
Wrap your list in a warm, weekly hug that piles money in your lap…without writing a word:
You need emails that engage, inspire, educate and sell without being sleazy.
And you need to make sure your flows are optimized. Your list is healthy. And your content feels fresh.
Plus, you’ve got to stay on top of best email practices to make sure your deliverability doesn’t suffer (no one likes to be sent to the promo tab!)
But, let’s face it…you’re tired of setting aside hours each week. You’re out of ideas. And you’re ready for someone else to take on this task for you.
But you also don’t want your readers to think you’ve suddenly changed your writing style - you need your emails to sound like you wrote them (or better).
Which is why The Nurture Formula is designed to produce emails that:
Entertain with your unique vibe (funny, educational, rage against the machine - it all depends on your style)
Your list actually looks forward to opening
Boost your know, like + trust factor
Prime your audience for purchase
Subtly seed your pillar content to reinforce sales opportunities
Sound like you (or better!)
Wouldn’t it feel nice to know your email list is always
just taken care of?
My team and I will make sure your list is loved - so you don’t have to worry about it!
We’ll craft spectacular, story-based emails for you that weave together your unique voice and expertise.
Then, we load it up into your Active Campaign or Klaviyo for you.
We will coordinate with your team and integrate with your existing content calendar. Or we can help you build and manage one if you need that, too.
And at the end of the week, you can sit back and relax - knowing your most important asset has been nurtured and maintained properly.
With The Nurture Formula, you can rest easy,
knowing your list is loved.
Yep, every week, you can simply check ‘nurture my list’ off your to-dos.
Instead of stressing about subject lines, dealing with writer’s block, or scrapping yet another draft, you can simply sit back as your list receives an email:
With proven structure and technique to encourage engagement, sales, and trust-building
That demonstrates your expertise without sounding condescending or stuffy
Tying in content from your other channels
Encouraging traffic to your website’s blog
Are you ready to:
+ Increase email delivery, engagement, clicks, and opens?
+ Watch your treasured email list become the cash-generating machine it should be?
+ Stop feeling the pressure to write a story-based, witty email every single time?
+ Get sweet, sweet time back in your schedule - because you’re not worrying about subject lines and stressing over the segue in your weekly email?
Then the Nurture Formula is what you need!
Hey and welcome -
I’m Amy…women’s health copywriter
And I’m an experienced strategist ready to help you increase your results from email marketing.
I hoard plants, have too many pets, and I love a pumpkin cream cold brew. I also love writing emails that help healthy brands and wellness pros connect with their audience and nurture the heck outta them.
I’ve been in the marketing and advertising world since before the internet was a thing…
And my specialty is creating claim-compliant, irresistible copy.
I can’t wait (I’m literally happy dancin’ over here) to help you rake in the cash money from your email list. I’m thrilled to help you feel confident in your online revenue stream (and realize your dream of quitting writing).
So, how does it work?
Here are the deets:
1. Fill out my short-and-sweet application so I can make sure we go together like PB & dark chocolate.
2. Complete my handy-dandy onboarding questionnaire that’s designed to make your life easy and help me generate badass, money-making copy. We’ll then hop on a 60-minute kickoff call to flesh out details.
3. Every month, you’ll get a set number of emails. Some of these will be nurture emails, and some we’ll allocate to spiffing up your flows. We’ll also hop on a quick strategy call each month and you’ll get a revenue report.
4. Every week, my team will load your broadcast emails into your ESP and provide you with an account update. We’ll also work on your deliverability metrics little by little to make sure you’re hitting the inbox.
5. You’ll have access to me via a private Slack channel.
6. Your emails run like clockwork and you enjoy the increased engagement + revenue.
Some Qs I often get about my copywriting services (in case you were wondering too):
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Yep, we sure can! We can write your email and schedule it for you, too.
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The Nurture Formula is a monthly, ongoing retainer that is due in full at the beginning of every month.
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Probably! Just fill out the contact form here and I’ll get you a custom price.
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Usually, my clients only need to devote a few minutes per week to their email strategy after I take over. They simply read, laugh, and approve my draft before it’s scheduled.
We’ll provide you with a weekly and monthly summary of your revenue, and we also like to have a monthly strategy call. It doesn’t have to take long though!
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Even small email lists need to be nurtured regularly! I recommend sending at least one email per week and having a nice set of automations set up no matter how many subscribers you have.
The Nurture Formula is perfect for you if:
You’re a women’s health provider, femtech brand, hormone specialist, doctor, naturopath, nutritionist, health coach, physical therapist, pelvic floor specialist, or yoga instructor who is ready to hand off the hassle of emailing your squad
You have an email list, but you haven’t been the best about nurturing them
You have a large list, and a process for emailing them regularly, but you need a professional who understands how to write health and wellness copy without making dangerous claims
You have a small list, but you want to focus on list-building activities and ad spend - and want to know a pro’s handling your new subscribers
You’ve tried writing your own copy and you feel stuck, frustrated, or bored with the process
You’ve used copy templates that didn’t feel good and you’re ready to see what custom nurture + conversion copy can do for your results