Emails they actually
want to read.
And click.
And buy from.
I'm Amy Griffin, strategist and email copywriter for women's health + wellness brands.
20+ years · $32M+ in tracked sales
Emails they actually
Trusted by and seen in:
The inbox is where she listens.
She won't post about her pelvic floor, bouts of menopause rage, or fertility challenges. She may not even bring it up with her doctor.
But she'll open your email about it. Read it alone. Click when she's ready.
>> When you talk about women's health, getting invited into the inbox is a level of trust you don't get on social or in an ad.
So what do you do with it?
What do you say that earns the next open?
How do you sell without it feeling like a pitch, or training her to wait for a discount?
How do you explain hormones clearly, truthfully, and without inviting a letter from the FTC?
When you know your product or service is here to serve a purpose and change women’s lives, but you also want to create massive profits, it can be hard to figure out the right angle to take.
Which is exactly where I come in.
Hi! I’m Amy, a women’s health and wellness copywriter.
I take email off your plate and help grow your revenue.
For nearly ten years, I've run marketing inside clinician-owned health brands: launches, sequences, the whole revenue engine.
Way back in the olden days, I worked agency-side for brands like Chrysler, Jeep, Dodge, and Medical Hair Restoration.
My speciality is done-for-you email that sounds like you, stays claim-compliant, and converts.
If email isn’t your top revenue channel, let’s change that.
Here’s how:
Your voice, not a template. Your readers should hear you.
Complex topics made clear. Hormones, perimenopause, the pelvic floor, pregnancy, explained well enough to act on.
Claims that hold up. FDA/FTC-safe language that keeps the persuasion.
Sales without discount dependency.
Flows that keep earning while you do the work only you can do.
I've seen how broken the system is for women's health. Your list is one of the few places you can reach your customers directly, without a gatekeeper. I want to help you use it.
"Amy is my go-to when I need to take dry, heavy, textbook science topics and turn them into something that people want to read. She takes complex and specialized topics and explains them like she's talking to a friend. And the finished products? As an editor, I barely touch them. Everything she sends in is clean, accurate, and engaging to read—every single time."
"I really appreciate your thorough research and think you're a fantastic asset to a doc who needs support in getting their info out into the world."
"Best launch so far. And of course your brilliant help with the prelaunch set the tone."
"Fantastic job! I am thrilled with my new beautiful sales page...it looks great visually, and most importantly, it's increased conversion rates. Excellence on all fronts!! A huge thank you from me to you for working hard with this fast paced project and all my questions. I love the results."
"OMG Amy, this is all SO AMAZING. Wow, thank you so much for taking the time to share your brilliance. It helps a lot. You are incredible. I don't know what I'd do without you."
"Amy is quick witted, effective, and not to mention an amazing writer! I've asked her to do a variety of projects. She's completed each above my expectations and on time. She's the type of girl you want on your team. I'm grateful to her!"
"All these years later, I still use the things you wrote for me. Thank you."
We handle everything for you,
from design to tech to writing.
With proven, streamlined processes to maximize your impact and revenue.
Say hello to revenue on auto-pilot
Optimize your lead capture, and get a revenue-driving welcome sequence set up + one BONUS flow
Everything implemented, segmented, & tagged properly in your ESP
Pump up your opens, click thrus, and revenue in the space of a couple weeks.
We’ll take email off your plate completely with full-service strategy
4-6 emails per month
Make sure all your flows are optimized
Monitor deliverability, metrics, list health
Only spend minutes devoted to email each month
Start here when you’re not sure where to start.
I’ll look under the hood + assess your situation
Then give you a roadmap for improving your opens, click thrus, and automations
Get confidence and a solid plan to move forward
Selling a women’s health product is different…
You can’t just scream SALE! at the top of your lungs. Or throw a couple of gifs and a few pop culture references in your copy and hope to drive conversions.
>> You’ve actually got to demonstrate expertise.
>> Share your knowledge in a way that doesn’t confuse or condescend
>> And - and this is a big AND…you’ve got to avoid the ire of the FDA.
Which is why you need a health and wellness copywriter, not just *any* email marketer, speaking to your subscribers.
You need someone with experience, expertise, and the ability to make complex medical topics sound simple.
You need someone who knows what claim-compliant copy actually looks like, and someone who can write what AI can’t.
You need someone who can truly speak to your customers’ hopes and doubts.
Then wrap your marketing up in an interesting bow and sprinkle it with your brand personality….because
Emails that truly connect with your customers lead to more sales.
I can create those emails for you, from strategy to send.
I’ve helped some amazing entrepreneurs create some really spectacular results, like:
+ Hitting #3 on the NYT Bestseller list (for a first-time author!)
+ Doubling website traffic in 7 months
+ Increasing email revenue by 40%
+ Consistently getting open rates over 50%+
+ Averaging $250K in revenue every 2 weeks with email automations
+ Doubling webinar registrations
+ 34% conversion rates on sales pages
+ Selling $21K in the first 24 hours of the launch of a $97 product - exceeding goals for the whole launch by 50%
+ $260K in launch revenue from startup in two years for a $197 product
+ Averaging $18K revenue per weekly broadcast email for a year (and, that’s 3x previous income)
+ Delivering a $40K launch when my client was so sick she couldn’t get out of bed to present her webinar (so, yeah, the copy carried its weight)
+ Increasing website conversions by 22% for a small holistic health practice
+ Landing articles on page 1 of Google
+ Increasing web traffic by hundreds of thousands of visitors
+ Creating record-breaking launches
+ Raising $8MM in start-up capital from investors
Sound like something you’d like me to do for you, too? 👇
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