Emails they actually
want to read.
And click.
And buy from.
I'm Amy Griffin, strategist and email copywriter for women's health + wellness brands.
20+ years · $32M+ in tracked sales
Emails they actually
Email copywriting for
women’s health and wellness brands
Your marketing shouldn’t need you every week.
But the online side of a clinician-led business is anything but passive. So you spend hours agonizing over emails, or sending out generic AI newsletters that sound nothing like you.
Which is a problem, because email is what holds your business together. Done right, it nurtures like nothing else can…and it closes the sale.
Especially in women’s health. Your customer won’t post about her pelvic floor, her menopause rage, or her fertility challenges. She may not even bring it up with her doctor.
But she’ll open your email about it. Read it alone. Click when she’s ready.
So what do you do with that?
What do you say so she looks forward to the next one?
How do you sell without it feeling icky?
How do you explain medical topics clearly, truthfully, and without inviting a letter from the FDA?
How do you make it sound like you when you don’t have time to write it?
You built this to change women’s lives. You also want it to pay off. Finding the angle that does both is the hard part.
That’s where I come in.
Hi! I’m Amy. Women’s health copywriter for clinician-led brands.
I’ve been in marketing for 20+ years, long enough to remember when banner ads first showed up on Hotmail. I started agency-side, on brands like Chrysler, Jeep, and Medical Hair Restoration. For nearly ten years since, I’ve run marketing inside clinician-led health brands, from launches to automations to newsletters.
Your new emails, in a nutshell:
Your voice, not a template. Your readers should hear you.
Complex topics, simplified. Hormones, perimenopause, the pelvic floor, pregnancy, explained well enough to act on.
Claims that hold up. FDA/FTC-safe language that keeps the persuasion.
Flows that keep earning. Automations that sell while you do the work only you can do.
Women’s health gets dismissed in the exam room and flagged by the algorithms. Your list is one of the few places you can reach her directly, with no gatekeeper. I want to help you use it.
"Amy is my go-to when I need to take dry, heavy, textbook science topics and turn them into something that people want to read. She takes complex and specialized topics and explains them like she's talking to a friend. And the finished products? As an editor, I barely touch them. Everything she sends in is clean, accurate, and engaging to read—every single time."
"I really appreciate your thorough research and think you're a fantastic asset to a doc who needs support in getting their info out into the world."
"Best launch so far. And of course your brilliant help with the prelaunch set the tone."
"Fantastic job! I am thrilled with my new beautiful sales page...it looks great visually, and most importantly, it's increased conversion rates. Excellence on all fronts!! A huge thank you from me to you for working hard with this fast paced project and all my questions. I love the results."
"OMG Amy, this is all SO AMAZING. Wow, thank you so much for taking the time to share your brilliance. It helps a lot. You are incredible. I don't know what I'd do without you."
"Amy is quick witted, effective, and not to mention an amazing writer! I've asked her to do a variety of projects. She's completed each above my expectations and on time. She's the type of girl you want on your team. I'm grateful to her!"
"All these years later, I still use the things you wrote for me. Thank you."
I handle all of it: strategy, writing, design, and tech.
You approve. I do the rest.
A welcome sequence that sells
Lead capture reviewed and tightened
Welcome sequence written in your voice
One bonus flow of your choice
FDA/FTC claims review on every email
Built, segmented, and tagged in your ESP
Live in two weeks.
Your email, done for you
4–5 emails per month, in your voice
One flow optimized each month
Claims review on everything that goes out
Rolling content calendar
Deliverability, metrics, and list health monitored
Launch and sale support available as an add-on
You approve. I handle the rest.
Selling a women’s health product is different…
Countdown timers and flash sales can work. But only after she trusts you. And in women’s health, trust takes more than a clever subject line.
You have to show expertise without lecturing.
Explain the science without confusing or condescending.
And, this is a big AND, stay on the right side of the FTC and FDA.
That’s why you need a women’s health copywriter, not just any email marketer. Someone who knows what claim-compliant copy actually looks like, and who can write what AI can’t.
I build those emails for you, from strategy to send.
Here’s what that’s looked like for clinican-led brands:
#3 on the NYT Bestseller list, for a first-time author
$250K in email revenue every two weeks from automations
$18K per weekly broadcast email for a full year, 3x the previous income
$21K in the first 24 hours of a $97 launch, 50% past the goal for the whole launch
$260K in launch revenue in two years from a $197 product
Email revenue up 40%
Webinar registrations doubled; sales pages converting at 34%
A $40K launch when my client was too sick to get out of bed to present her webinar. The copy carried its weight.
Sound like something you’d like me to do for you, too? 👇
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