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Your marketing shouldn’t need you every week.

But the online side of a clinician-led business is anything but passive. So you spend hours agonizing over emails, or sending out generic AI newsletters that sound nothing like you.

Which is a problem, because email is what holds your business together. Done right, it nurtures like nothing else can…and it closes the sale.

Especially in women’s health. Your customer won’t post about her pelvic floor, her menopause rage, or her fertility challenges. She may not even bring it up with her doctor.

But she’ll open your email about it. Read it alone. Click when she’s ready.

So what do you do with that?

• What do you say so she looks forward to the next one?

• How do you sell without it feeling icky?

• How do you explain medical topics clearly, truthfully, and without inviting a letter from the FDA?

• How do you make it sound like you when you don’t have time to write it?

You built this to change women’s lives. You also want it to pay off. Finding the angle that does both is the hard part.

That’s where I come in.

Hi! I’m Amy. I write emails for clinician-led brands.

I’ve been in marketing for 20+ years, long enough to remember when banner ads first showed up on Hotmail. I started agency-side, on brands like Chrysler, Jeep, and Medical Hair Restoration. For nearly ten years since, I’ve run marketing inside clinician-led health brands, from launches to automations to newsletters.

Your new emails, in a nutshell:

• Your voice, not a template. Your readers should hear you.

• Complex topics, simplified. Hormones, perimenopause, the pelvic floor, pregnancy, explained well enough to act on.

• Claims that hold up. FDA/FTC-safe language that keeps the persuasion.

• Flows that keep earning. Automations that sell while you do the work only you can do.

Women’s health gets dismissed in the exam room and flagged by the algorithms. Your list is one of the few places you can reach her directly, with no gatekeeper. I want to help you use it.

I handle all of it: strategy, writing, design, and tech.
You approve. I do the rest.

Selling a women’s health product is different…

Countdown timers and flash sales can work. But only after she trusts you. And in women’s health, trust takes more than a clever subject line.

You have to show expertise without lecturing.
Explain the science without confusing or condescending.
And, this is a big AND, stay on the right side of the FTC and FDA.

That’s why you need a women’s health copywriter, not just any email marketer. Someone who knows what claim-compliant copy actually looks like, and who can write what AI can’t.

I build those emails for you, from strategy to send.

Here’s what that’s looked like for clinican-led brands:

• #3 on the NYT Bestseller list, for a first-time author

• $250K in email revenue every two weeks from automations

• $18K per weekly broadcast email for a full year, 3x the previous income

• $21K in the first 24 hours of a $97 launch, 50% past the goal for the whole launch

• $260K in launch revenue in two years from a $197 product

• Email revenue up 40%

• Webinar registrations doubled; sales pages converting at 34%

• A $40K launch when my client was too sick to get out of bed to present her webinar. The copy carried its weight.

  Sound like something you’d like me to do for you, too? 👇

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